Thursday, March 20, 2008

Sony Ropes In Vodafone

Sony the main holder of all broadcasting and telecasting rights for the IPL for the next 10 years has roped in Vodafone to be a presenting sponsor for the DLF-IPL tournament.

The other sponsors on board the for IPL include Pepsi Co India, Hyundai and Nokia as associate sponsors.

Sony is looking for other presenting and associate sponsors and is in talks with several companies for the same.

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