Car maker Hyundai has signed an exclusive advertising deal with Sony to telecast its ads during the IPL series. After Vodafone last week, Hyundai becomes the second associate sponsor to make a deal SET.
Though the deal amount was not mentioned it is estimated to be in range of 23 crores rupees.
With this agreement Hyundai will be the only automobile maker to be advertised during the 44 day tournament.
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